May 12

TWLOHA Announces Campaign in Honor of Mental Health Awareness Month

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To Write Love on Her ArmsAnnounces “Black And White” Campaignin Honor of Mental Health Awareness Month
Melbourne, FL – May 5, 2021 – Non-profit To Write Love on Her Arms (TWLOHA) just launched its 4th Annual Black and White campaign to honor Mental Health Awareness Month (May). This year, it revolves around three statements the organization believes are “non-negotiable” and “black and white.”
The three statements the nonprofit will highlight and explore throughout the month include: “Stop Apologizing For Existing”; “I Am Not Broken. Who I Am Is Whole”; and “Nothing Can Take Away How Far You’ve Come.
When asked about the importance of the campaign, TWLOHA Co-Executive Director Lindsay Kolsch shared: “Hard conversations about mental health deserve the space to happen. We hope that the Black and White campaign, in honor of Mental Health Awareness Month, can create, encourage, and honor that space. Overall, our hope is for this campaign is to inspire people to be honest with their experiences and to recognize just how much their mental well-being matters.
People can participate and support by purchasing shirts featuring the three statements, reading the blog, joining the month-long conversation on Twitter, Instagram, and Facebook (@TWLOHA), and listening to special “Black and White” mini-episodes of the TWLOHA podcast. Supporters can also visit the TWLOHA blog every Monday and Tuesday throughout the month to read pieces that will explore lesser-known mental health challenges like schizophrenia, borderline personality disorder, and obsessive-compulsive disorder.
In addition to this year’s Black and White campaign, TWLOHA is hosting its 9th Annual Run For It 5k on Saturday, May 29, 2021. The event centers on the importance of caring for both our physical and mental health. People are invited to move however they like from wherever they are for things that matter—like hope, recovery, or in memory of a loved one.
To register for the 5k, visit store.twloha.com to purchase a Virtual 5k Runner Pack. The pack includes an official shirt, race bib, and instructions on how to complete a 3.1-mile course safely on race day.
Last year TWLOHA held its 9th annual campaign to honor World Suicide Prevention Day and National Suicide Prevention Week. With the help of supporters from around the world, the organization was able to raise over $250k for treatment and recovery. Over 4,700 people donated to the “Worth Living For” campaign, in addition to the sale of over 3,360 World Suicide Prevention Day packs.
In 2020 alone, TWLOHA:— Reached more than 10 million people online each month.— Shared over 123 stories of mental health and healing through the blog, podcast, and LIVE events.— Delivered the message of hope to all 50 states and 70 countries through 27,000 merch orders.— Brought this movement (prior to COVID-19) to 22 cities over 31 days including trips to the UK and Mexico City.— Invested more than $205,000 into treatment and recovery to help sponsor 2,600 individual counseling sessions and support 6,480 hours of group therapy for 673 people.— Provided 35,000 program searches through their FIND HELP Tool.
For more information, please visit: www.twloha.com.
Follow TWLOHA online at:Facebook: www.facebook.com/towriteloveonherarmsTwitter: www.twitter.com/twlohaInstagram: www.instagram.com/twloha

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